The Daily Aha: 92 percent of women have dyed their hair at some point in their lives. Do you really need a color-safe shampoo to make it last?
There’s not really any scientific proof that going lighter on the suds’ strength makes any difference to hair color preservation. “Shampoos for color-treated hair tend to be sulfate-free but there are no published studies that validate the theory that sulfates fade hair color faster than other surfactants or detergents,” says Ni’Kita Wilson, YouBeauty’s Cosmetic Chemistry Expert.
Editors’ Pick: Letitia, Director of Buying loves Feed Your Youth Hair Serum: “This oil is a hair miracle in a bottle! I have fine, colored hair that is prone to dryness and this leaves my hair so soft, conditioned and shiny. I use 3 droppers worth and leave it on for around 10 minutes before shampooing out. Side note: It smells like yummy ylang ylang and orange blossom oils!